Saudi Telecom Customer Loyalty Application

Saudi Telecom Company, largest in the Middle East, chose PayFlex Loyalty reward system for its subscribers.

Saudi Telecom Company (STC), implements a loyalty program for its subscribers, with reward points upon use of services. The reward points gained through the system can be used as cash points at member merchant outlets.

Innova has realized many large scale payment system projects in Turkey. The project for Saudi Telecom is no exception; subscribers can now use their reward points as cash in more than two thousand member merchants, thanks to the IT infrastructure by Innova.

STC’s former customer loyalty system, Qitaf, once a modest cash point reward system with paper coupons, is now a fully online program developed by Innova. The real time online loyalty program is fully integrated with STC’s existing systems and STC subscribers gain reward points instantly as they use their lines. In return for the points, the subscribers can use the points as cash at member outlets.