BankMed Customer Loyalty Project

One of the leading banks in the Middle East, BankMed, opted for Innova's PayFlex solution to drive the infrastructure supporting its customer loyalty programme.

Headquartered in Lebanon, BankMed has been operating since 1944 and is one of the most established banks in the country. It serves over 130,000 customers through 51 branches. It also has affiliates in Turkey, Switzerland and in Cyprus.

Customer loyalty programmes offer important benefits to companies who have contacts with all sectors of society. Acting on this fact, BankMed found the solution it needed to operate its own programme in Innova’s PayFlex Loyalty platform. This has opened the way for BankMed to strengthen its market position further. Before the project went live BankMed did not have its own POS network in the field but now has the opportunity to establish direct contact with the retail sector. Through this it is also able to offer new advantages to its customers.