The strategic edge of using cloud-managed digital signage

Imagine walking into a space where the walls know your mood, the season, and the message you need to hear—that’s the promise of cloud-managed digital signage.

We dive into how cloud-managed digital signage offers a unique strategic advantage, turning everyday interactions into personalized, meaningful experiences.

Who needs digital signage?

Digital signage is an essential tool for any business or organization looking to reach and engage with their customers effectively. It's one of the best ways to display dynamic content that can capture the attention of passersby and convey important messages or promotions.

Here’s who can benefit from it:

• Retail stores: Utilize digital signage to showcase new products, sales promotions, or even digital marketing campaigns that enhance the shopping experience and drive sales.
• Restaurants and bars: Display menus, special offers, or upcoming events dynamically, adjusting content throughout the day to match customer demographics.
• Corporate offices: Use digital signage to broadcast company news, employee achievements, or key performance indicators in real time to boost internal communication.
• Healthcare facilities: Provide valuable information such as wait times, health tips, and directional guidance to improve patient experience and operational efficiency.
• Educational institutions: Display schedule changes, event notifications, and emergency alerts to keep students and staff informed.
• Transportation hubs: Airports, train stations, and bus terminals can benefit from digital signage by providing real-time updates, advertisements, and traveler information.
• Entertainment venues and arenas: Promote upcoming events, display ticket information, and enhance the overall guest experience with engaging visual content.

What is cloud-managed digital signage software?

Your entire suite of digital signage content can be managed through a singular cloud-based digital signage software platform. This platform, also referred to as a dashboard, interface, or content management system (CMS), handles all your data and content stored on the cloud, with the hosting and server management provided by your software provider.

With a reliable internet connection, you can access your cloud-based digital signage software dashboard from any device (such as a computer, mobile phone, laptop, or tablet) and control your content from anywhere in the world. This allows you to manage your digital displays in real-time, wherever you may be, provided you have internet access.

This is in contrast to traditional USB systems, where content is accessed by physically connecting the USB to a device. Unlike cloud-based systems, USB systems do not require an internet connection. However, while USB content can be accessed through the internet, it does not offer the real-time management capabilities of cloud servers.

The specific workings of each cloud-managed digital signage system can vary by provider. For instance, İnnova developed DS Suit in order to offer comprehensive and instantaneous content management for digital signage systems, facilitating control from a centralized location irrespective of the hardware, platform, or geographic location involved. This versatile suite is compatible with both computers and SoC-supported displays and supports deployment on cloud-based or on-premises servers.

It is adept at handling a variety of applications, such as displaying announcements, advertisements, and directional information in locations with high foot traffic. These include retail outlets, shopping centers, hotels, extensive office complexes, airports, gas stations, parks, and public buildings.

Advantages of using digital signage on cloud servers

Using digital signage on cloud servers offers a host of advantages that can significantly enhance the efficiency and scalability of communication strategies.

• Accessibility: Cloud-based digital signage allows users to update and manage content remotely from any location, provided they have internet access. This flexibility is invaluable for businesses with multiple locations.
• Cost-efficiency: Reduces the need for extensive physical infrastructure by utilizing cloud servers, lowering both initial investment and ongoing maintenance costs.
• Scalability: Easily scales with your business needs without requiring significant additional hardware, making it suitable for businesses of all sizes.
• Reliability: Cloud servers typically offer high uptime due to robust infrastructure, ensuring that your digital signage remains operational and displays content consistently.
• Security: Enhanced security protocols are often in place to protect your data, including regular backups and advanced encryption, safeguarding your content against unauthorized access.
• Integration capabilities: Easily integrates with other cloud-based software solutions, facilitating more dynamic and interactive content that can be updated in real-time.
• Innovation: Allows businesses to leverage the latest features and updates automatically without needing manual installation, keeping the digital signage technology current and competitive.

More than one reason

Choosing cloud-managed digital signage over traditional methods represents a forward-thinking decision that aligns with modern communication needs.

Cloud-managed digital signage provides a centralized platform for managing content across multiple displays and locations. This means updates can be made instantly and uniformly without the need to access each device manually. It simplifies operations and ensures consistency in messaging, which is crucial for maintaining brand integrity.

The ability to push content updates in real-time is a big advantage. Whether it’s promotional content that capitalizes on current trends or critical information during emergencies, cloud-managed digital signage ensures that the displayed content is as timely and relevant as possible.