Gamification applications that increase productivity and motivation
The concept of gamification has emerged by transferring the features that make computer games fun and influential on people of all ages to the business world. Gamification extends game mechanics such as scoring points, leveling up, challenging, competing individually or in teams, earning badges, being listed on leaderboards, and many more to applications other than games.
What makes games fun is how they make players feel. The satisfaction of achievement, the challenge, the ability to compete with other players, and the formation of teams make games fun and indispensable for many people. It is a fact that adding game mechanics and dynamics (social interaction, unpredictability, rarity, feeling like a hero) to business applications increases employee motivation and productivity.
Gamification enables employees to make 41% fewer mistakes, increase their productivity by 21%, and reduce employee turnover between 25% and 65%. As a result of all these benefits, the contribution of gamification to profitability was measured as 22%.
İnnova MyGame enables employees to do their jobs more entertainingly with gamification technologies that apply the entertainment elements of games to business life to increase the motivation of the sales team, dealer employees, technical service specialists, or agencies to provide better service to the customer.
Benefits for Organizations
Benefits for Employees
Earn points for sales and service activities and discover your skills through individual and team competition.
Tasks can be structured according to each company's processes and planned to enable sales team members or dealers to earn various points and rewards for accomplishments and enter them into the system. We can list the following activities as examples of tasks to be assigned to the sales team:
Lead acquisition
Making an appointment
Turning Lead into Opportunity
Conducting face-to-face interviews
Making a phone call
Adding information about the customer and news published in the press to the system
Customer information update
Convert Opportunity to Won
Participation in a domestic event
Participation in an international event
Blog writing
Technical service team job descriptions
Technical service team job descriptions
Tasks can be structured according to each company's processes and planned to enable sales team members or dealers to earn various points and rewards for accomplishments and enter them into the system. We can list the following activities as examples of tasks to be assigned to the service team:
Request Record entry
Accepting a request from the queue
Performing service activities
Discovering cross-sell and upsell opportunities
Filling out a satisfaction survey
Fun and motivation
Once the MyGame game rules are programmed to suit the company processes and integrated with its system, sales, and service teams can earn points and rewards for their activities. Employees who participate in İnnova MyGame can observe their goals, their branches, other branches, and the company and get information about the tasks they need to perform and the points and rewards they earn based on instant data from their profile page.
Sales teams, who previously earned bonuses only in proportion to their sales, can earn points and rewards separately from the events they attended with MyGame, the promotion and presentation activities they performed outside the company, the leads earned, and the phone calls and customer visits made. Even the product or service videos were watched. In this way, not only with the actual sale but also with all their efforts and activities on the journey to the sale, they will earn separate points and perform their non-sales activities in a highly motivated manner.
MyGame enables employees to report and measure previously unmeasurable activities to the system. In this way, it paves the way for the methods applied by employees with high success rates to be learned and applied by other employees while making it possible for the company management to identify talented and diligent employees previously unrecognized.
MyGame enables instant observation of current success by generating instant reports based on company, branch, and employee. It can also produce periodic forecast graphs by utilizing data from previous periods to help you predict future periods.
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