What makes digital transformation and digital adoption indissociable?

Digital adoption involves educating employees on "how" to use a tool and "why" the tool was chosen. Adopting new technologies is crucial for a digital transformation to succeed. But it is crucial to educate the people using those technologies to utilize them effectively. Adoption plays a role when introducing or using a new system, tool, application, or anything that alters a business process. Just because you feel it will work well for a representative or team doesn't guarantee success. Transformation projects brought down from the top by assuming rather than identifying the needs of employees and teams are likely to fail.

Digital transformation might be thought of as a catchphrase or, on the other hand, as a completely nebulous or difficult subject. However, how a company establishes its objectives and financial results are more important. It also acts as a road map for various platforms or digital tools to accomplish these objectives. A company's transformation in a highly digital world is generally guided by data, technology, process, and organizational change, which together make up digital transformation.

Digital transformation includes digital adoption. Your transformation strategy's foundation is built on comprehending and utilizing digital tools, platforms, or systems.

As important as CRMs, ERPs, and more compact digital tools like sales enablement platforms and onboarding programs are, this transformation to new technologies can have a similar impact. To achieve a favorable ROI and the success of the digital transformation, employees must completely accept these tools and fulfill their potential.

The importance of digital adoption

Software-as-a-service (SaaS) applications and digital tools are expanding quickly. On average, 137 different SaaS apps are utilized by midsize businesses, and each one requires training.

When a training period lasts for several weeks or months, the sales staff is forced to work without pay, resulting in lost sales. You are forced to start over and deal with irate and disappointed staff since your chosen app did not achieve the success you had hoped for.

Sales representatives get weeks or months of training and are exposed to various tools due to these SaaS technologies, so it is practically difficult to remember them all.

It may be too much to take in hours of films, online tutorials, tests, and numerous sessions. People often forget 50% of the knowledge they are given within an hour, and our brains are overwhelmed by the amount of information we are exposed to.

When sales representatives feel unsuccessful, they quit, leading to costly turnover that can cost up to 6 to 9 months of an employee's yearly income. Simply put, the success of your digital transformation depends on digital adoption.

In 2022, it is anticipated that digital transformation (DX) investment will total $1.78 trillion. If full digital adoption isn't accomplished, your costly CRM system becomes a huge loss of time, sales, energy, and resources, negatively affecting your bottom line.

How to measure digital adoption?

For various people, knowing whether your employees are using your new digital product properly can mean different things. However, the following are some common measures to gauge digital adoption:

Surveys: Analyze how well employees use their new tools and apply what they have learned.

Monitoring: Keep track of the logins, data use, and commonly utilized features that employees use in a new tool.

KPIs: Examine the preliminary findings to determine whether staff are achieving the KPIs designated as successful.