Applications

WHAT DOES PAYFLEX LOYALTY OFFER?

• OMNI-CHANNEL LOYALTY: With an omni-channel approach, the infrastructure meets loyalty expectations providing a seamless experience through all channels.
• POINT EARNING-MORE SPENDING: PayFlex Loyalty enables customers to earn points for product purchases, certain behaviors and brand engagement.
• UNIFIED CUSTOMER EXPERIENCE: Experience higher revenues and offer unified customer experience at all customer touch points.
• CAMPAIGN MANAGEMENT: Get the customer information and activities that help to create lucrative campaigns.

RETAIL CAMPAIGNS ARE PERSONALIZED

Retail is the main industry where consumers love being rewarded the most, especially on product purchases. Specifically designed for the retail sector, product-based loyalty rewards program members with points and allows redemption on product purchases again. Since the program is fed by customer purchases, companies can also utilize such information to learn shopping preferences of program members and create personalized campaigns.

Moreover, consumers look for personalized brand experiences in the era of next generation of customer loyalty. Focusing on the level of involvement that consumers have with the brand across channels has become more relevant than focusing on transactions. It is now a big opportunity to deploy loyalty program as a way for consumers to establish an emotional connection with the brand. This is when relationship loyalty comes in where consumers are rewarded for their both financial and non-financial transactions in retail and also in banking and telecom industries.

LOW-COST CHANNEL FOR BANKS...

Relationship loyalty is a concept widely applied in banking and telecom sectors promoting the usage of various channels. For example, online branch is a low-cost channel for banks, where banks minimize operational costs, increase revenue and in return offer more benefits to program members. Therefore, usage of internet banking can be promoted by offering rewards to program members. Some other examples to reward program members in banking for their behaviors and/or interaction with the brand could include, but not limited to:

• Paying off credit debt
• Scheduling automatic utility bill payments
• Paying credit card due on time
• Utilizing ATM for various transactions versus in-branch teller
• Transferring salary to checking accounts

TELECOM OPERATORS SPECIAL

The other widely deployed area for relationship loyalty is the telecom sector. In a competitively challenged environment, operators reward customers not just for transactions but also for their choices. To exemplify, rewarding can be ruled for, but not limited to:

• Upgrading a plan
• Moving from prepaid account to post-paid one
• Signing up for e-bills
• Scheduling automatic payments
• Purchasing a mobile device

PayFlex Loyalty is easily integrated with mobile, web site, kiosks, points of sale and call centers.

1.SMS Integration: Easy to integrate and powerful SMS interface allows customers to receive offers on their mobile phone. Program admins can easily create SMS messages for customers and send out campaign details to entice them to use your services.

2.E-Commerce, websites and portals: The system enables customer access to real-time point redemption through e-Commerce, websites and portals. Points can be redeemed on the contracted e-commerce sites. The service can inquiry, check and redeem the points. Customer, store and admin portals can be designed according to corporate identity.

3.Point of Sale (POS) Integration: POS is one of the main channels in all loyalty systems and PayFlex stands out with its seamless POS integration. It gives admins the ability to track points in all related purchases. Admins can produce reports showing redemptions by store, by day and by terminal.

4.Call Center Integration: A multi-channel system allows a call center to improve customer care by providing quality service through any medium. Some companies prefer to integrate their call center department to manage campaigns and program members. PayFlex easily integrates call center for agent visibility with access to loyalty transactions, program member and point information

5.Interactive Voice Respond: With an IVR system, companies can announce their campaigns to program members and members can also easily inquiry a points with the interface.

6.Kiosk Integration: For some customers, having access to product information may increase future store visits. Kiosks allow program members to conduct various transactions on the built-in portal and they are mainly used to provide information to program members and register themselves to a program.

7.Mobile Integration: Mobile is a great channel to access information faster and engage program members. The mobile channel represents an opportunity for companies to drive increased program enrollment among un-enrolled customers. Managing points, redeeming points and receiving mobile alerts are main preferences for loyalty functionality.

MAIN FEATURES

Excellent cross-sell and up-sell opportunities and lucrative brand partnership programs for banks, telco operators, supermarkets and service providers.

DISCOUNT MANAGEMENT: It distributes, inquires and redeems discount coupons. Discount coupons are distributed to program members with an SMS message and other means...

MERCHANT & BRAND MANAGEMENT: Merchants, dealers and brands that are part of the campaign that program users redeem discounts are listed and managed easily.

PROGRAM MEMBER & SEGMENTATION: This module checks program members who redeem discount coupons. It checks the accuracy of program members. (No program members’ information stored)

MULTI-BRAND SYSTEM: System owners can offer various campaigns at multiple brands such as 10% off at a shoe brand, 30% off at a flower shop and $5 off at a pizza restaurant.

HOW DOES THE SYSTEM WORK?

• DISCOUNT FLOW STARTS: CRM integration that retrieves customer profile information and campaign criteria.
• GENERATING CAMPAIGNS: Generating campaigns and communicating with channels for discount redemption.
• DELIVERING COUPONS: PayFlex delivers coupons to consumers via SMS, e-Mail and customer portals.
• COUPON VERIFICATION: Coupons that customers have can be easily verified during check out by the brands.

INTEGRATIONS

Easy and flexible integration features let you and your customers reach necessary data any time on mobile devices, web, kiosks, call centers and more.

SMS integration: Easy to integrate and powerful SMS interface allows customers to receive discount coupons on their mobile phone.

E-Commerce, website and portal integrations: The system enables customer access to real-time discount redemption through websites and e-commerce sites. Customer, store and admin portals can be designed according to corporate identity.

Kiosk integration: Kiosks allow program members to conduct various transactions on the built-in portal and they are mainly used to provide information to program members and register themselves to a program.

Mobile integration: The mobile channel represents an opportunity for companies to drive increased program enrollment among un-enrolled customers. Managing points, redeeming points and receiving mobile alerts are main preferences for loyalty functionality.

Point of Sale (POS) integration: It gives admins the ability to track redeemed coupons in all related purchases. Admins can produce reports showing redemptions by store, by day and by terminal.

Call center integration: PayFlex easily integrates call center for agent visibility with access to loyalty transactions, program member and discount coupon information.

Interactive Voice Respond (IVR) integration: With an IVR system, companies can announce their campaigns to program members and members can also easily inquiry a discount coupon with the interface.

BOOST YOUR SALES

Instant Offer is able to process simple, complex, multi-step events for various industries based on customer data.

KNOW WHO IS NEARBY: With the help of the BLE beacon devices, the smart phones within a specific range start interacting with PayFlex Instant Offer. A set of personalized offers can be delivered and/or tailored actions can be taken.

MAXIMIZE RETENTION: Capture complex or simple events and behavior patterns of consumers by receiving real-time consumer insights and take necessary actions to send right and the relevant offers to consumers.

CREATE SOCIAL TRENDS: By integrating with popular social platforms, companies get to know their customers more in depth by following their behaviors and social trends respecting their privacy.

SELL MORE: Instant Offer helps companies increase cross sell and upsell by tracking changes in customer behaviors and generate relevant offers; thus maximize profitability.

HOW DOES INSTANT OFFER WORK?

Instant Offer provides immediate customer recognition by integrating with BLE beacon devices positioned indoors.

MOBILE APP: Instant Offer enabled mobile app for smartphones is the link between Instant Offer, beacons and your customers.

BEACON DEVICE: With the beacon devices positioned indoors, the smartphones within a specific range start communicating with Instant Offer and send push notifications to your customers in close proximity.

PERSONALIZED OFFER: Based on the location and the subscriber identity, a set of personalized offers are delivered.

INCREASE MOTIVATION, INCREASE PROFITS

Creating sustainable gamifying solution for your business, gamification produces a fun and an engaging environment by applying game mechanics strategically to motivate sales teams and partners/resellers.

TEAMS CHALLANGE: Employees can build their own team or teams that are chosen randomly and are altered periodically. You can choose & challenge an individual or a group within defined parameters randomly or pre-chosen individuals and teams compete weekly according to Leagues & Fixtures...

A ROLE PLAY: Apply strategies designed for specific roles & objectives: Create diverse roles by applying specific objectives to increase engagement. Encourage information sharing to increase cross sell and upsell and give badges so each individual is recognized with various roles.

SALES TEAM ENCOURAGEMENT: Boost competition and teamwork with custom and public leaderboards. You can endorse social activity and collaboration via leaderboards, notifications, announcements and newsfeeds.

GET IN THE GAME

Compete, get badges, win trophies and boost sales…

ENHANCE CRM: Gamification can be deployed to motivate sales teams to grow the number of leads in the CRM and to turn redundant activities into fun. You can reward users for desired behavior with points.

DEFINE LEVELS: Instead of resetting levels periodically, continuously increasing levels and specific challenges for each level are created. Levels can be defined by various parameters such as points, badges, trophies and registration date.

ENRICH EXPERIENCE: This is when trophies come in to play! Winning trophies requires more prerequisites than winning badges. For example, Field Master Trophy is for a 5th level employee who has ‘Sales Expert and Meeting Expert’ badges.