Success Stories:

The Beymen Zorlu Store Digital Signage Project

Beymen, a popular Turkish department store, has opened its largest branch so far in the Zorlu Center, which was built in 2013. The Zorlu Beymen store occupies 10,000 square metres in the shopping centre, making it the largest clothing store in the country. The store was designed by the world-famous Michelgroup architectural firm. Aside from its size the store also stands out due to the large collection of artwork displayed throughout. Zorlu Beymen is bringing its customers Dior, Dolce & Gabbana, Emilio Pucci, Stella McCartney, Tory Burch, Valentino and Yves Saint Laurent boutiques, as well as its flagship Beymen Club store.

New store, new technology

Kiosk Innova developed a project designed to bring state-of-the-art digital signage and kiosk products that were in keeping with the significance of Beymen’s new initiative and complemented the store’s ambience and architecture. The navigation screens and kiosks in the store aim to draw even greater attention to Beymen creations. A videowall that welcomes customers at the entrance of the store is accompanied by a touchscreen desk which allows customers to explore products. When a customer taps on a particular item, attractive close ups instantly appear on the four-screen videowall.

Software by Kiosk Innova

Kiosk Innova custom-designed an application for the store which is controlled though the centralised management software. The software allows full content management, facilitating the display of content at any desired intervals.

What was used in the store?

  • 4 screen videowall
  • 3 vertical screen videowall
  • Double screen digital signage
  • 9 double-sided monolith kiosks
  • 15 wall-mounted kiosks
  • 7 digital signage screens