Teknosa found the answers to these needs in the CRM project it created with Innova. Customer data previously kept in different systems was brought together into an integrated structure, while Teknosa’s card application was segmented for all customers by integrating with mobile phones, thus opening the door to new creative campaigns. In short, Teknosa gained a significant marketing advantage by being able to access its own data more quickly and effectively.
Thanks to its new CRM application, Teknosa now knows its 1.7 million customers better than ever. In addition, the Teknosa Card application, which is integrated into customers’ mobile phones, has helped to expand the company’s customer loyalty programme to more than 30% of its customers. Innova’s state-of-the-art complaints and service management system means that customer problems and comments are now stored with their personalised records, helping Teknosa to deal with issues more quickly and offer support to its call centre staff.