A win-win situation for BankMed and its customers
BankMed’s project is the first of its kind in this region. Through it the bank has provided increased value both in terms of prestige and profitability to companies who have taken part in the scheme. BankMed has thus succeeded in standing out from competitors and offer a higher level of customer loyalty. The PayFlex Loyalty’s integrated structure that automated all operations is able to offer services through different channels while at the same time bringing significant cost savings for the bank. The information gathered from the customers who have taken part in the loyalty scheme has made it possible for the bank to offer bespoke services using advanced data mining techniques.
As a result of the partnership between the bank and Azadea, the leading retail group in the region, the company started using the gift card solution (Qanz Card) at its 453 stores in Lebanon, UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt and Jordan.