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Customer Experience Management with Omni-Channel Retail20December

Customer Experience Management with Omni-Channel Retail

The concept of digital information, which was not included in the dictionaries 30 years ago, has become a huge structure growing exponentially at an incredible pace. Generations Y and Z grew up in this digital environment and they practice it as a part of their daily lives. Obviously, in order to survive in this era, it is necessary to consider what brands should and should not do.

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The Power of Gamification and Viral Marketing Adds Value to Your Brand 11December

The Power of Gamification and Viral Marketing Adds Value to Your Brand

Gamification and viral marketing are among the popular marketing strategies of the recent years.

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How Data Can Save Lives?10December

How Data Can Save Lives?

The most widespread and valuable commodity of our time is data. Every single day Google completes around 10 billion searches and therefore produces 2,5 exabytes of data. So how valuable can this data be?

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6 Myths You Should Avoid to Build and Boost Customer Loyalty14April

6 Myths You Should Avoid to Build and Boost Customer Loyalty

We live at time when even the owner of the local corner shop understants, values and inverts in customer loyalty. Here are 6 common myths you need to forget to get the most value out of your customer loyalthy investments.

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The Digital Transformation of Retail24March

The Digital Transformation of Retail

Retail comes at the forefront of digital transformation where all the traditional chains attached to it are broken. Today, competition has gone beyond the conventional, encompassing online media and its effects are ever increasing day by day.

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A few words of advice on omnichannel e-commerce applications18May

A few words of advice on omnichannel e-commerce applications

In a world in which customer channels are continuosly increasing, when every day a new communication platform is added to those that you use to communicate with your customers, the OmniChannel concept is attracting considerable attention in many different circles. This is why I want to give some advice to those who want to utilize the OmniChannel approach to their advantage.

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How Insurance Agencies Can Earn More Though Gamification 15March

How Insurance Agencies Can Earn More Though Gamification

Insurance business is facing rough times due to increasing premiums and high loss ratios yet the savior appears as a new marketing element, gamification. Insurance companies follow the trends with gamification as well as increasing their premium levels through their agency network.

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Five Internet of Things applications for the retail industry16October

Five Internet of Things applications for the retail industry

IoT applications can work wonders for retail; It is now possible to design highly efficient processes with these five IoT applications

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Innovative solutions for the retail sector with the Internet of Things 15October

Innovative solutions for the retail sector with the Internet of Things

The IoT can help tou harness the power of big data and optimise your campaigns

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Use customer loyalty programmes to increase your e-Commerce13October

Use customer loyalty programmes to increase your e-Commerce

e-Commerce customer experience is now more important than ever.

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Know your customer 1: Personal Experiences24September

Know your customer 1: Personal Experiences

The first step to showing customers your appreciation is to get to know them

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Customer Loyalty 2.014April

Customer Loyalty 2.0

The days of identifying clients just by looking at them are gone. Accurate data analysis is the new key to success.

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