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Impacts of Artificial Intelligence on FinTech20December

Impacts of Artificial Intelligence on FinTech

With the development of artificial intelligence algorithms, the added value they provide to industries has increased significantly in recent years. That's why banking and finance industries are partially obliged to realize the digital transformation due to the increasing threats from next-generation FinTech enterprises.

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The Power of Gamification and Viral Marketing Adds Value to Your Brand 11December

The Power of Gamification and Viral Marketing Adds Value to Your Brand

Gamification and viral marketing are among the popular marketing strategies of the recent years.

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When to Launch a Loyalty Program? 03December

When to Launch a Loyalty Program?

You may ask yourself the question “When to launch a loyalty program?” Let’s take a look at the answer together.

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The Digital Transformation of Retail24March

The Digital Transformation of Retail

Retail comes at the forefront of digital transformation where all the traditional chains attached to it are broken. Today, competition has gone beyond the conventional, encompassing online media and its effects are ever increasing day by day.

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A few words of advice on omnichannel e-commerce applications18May

A few words of advice on omnichannel e-commerce applications

In a world in which customer channels are continuosly increasing, when every day a new communication platform is added to those that you use to communicate with your customers, the OmniChannel concept is attracting considerable attention in many different circles. This is why I want to give some advice to those who want to utilize the OmniChannel approach to their advantage.

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Use gamification to increase sales20April

Use gamification to increase sales

According to a survey by the Aberdeen Group, gamification improves engagement by 48% and turnover by 36%. Employee engagement and a game-like approach to work strengthens internal communication, leading to consisment increase in sales.

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How Insurance Agencies Can Earn More Though Gamification 15March

How Insurance Agencies Can Earn More Though Gamification

Insurance business is facing rough times due to increasing premiums and high loss ratios yet the savior appears as a new marketing element, gamification. Insurance companies follow the trends with gamification as well as increasing their premium levels through their agency network.

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The sky's the limit for retailers using beacon technology16October

The sky's the limit for retailers using beacon technology

How can applications based on beacon technology make use of data to change the retail sector?

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Five Internet of Things applications for the retail industry16October

Five Internet of Things applications for the retail industry

IoT applications can work wonders for retail; It is now possible to design highly efficient processes with these five IoT applications

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Innovative solutions for the retail sector with the Internet of Things 15October

Innovative solutions for the retail sector with the Internet of Things

The IoT can help tou harness the power of big data and optimise your campaigns

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Use customer loyalty programmes to increase your e-Commerce13October

Use customer loyalty programmes to increase your e-Commerce

e-Commerce customer experience is now more important than ever.

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Major Problem of Insurance Sector: Customer Disloyalty!13July

Major Problem of Insurance Sector: Customer Disloyalty!

As it is almost a valid case in all sectors, being “customer-oriented” is the main topic for insurance companies. The question is, how does a company become customer-oriented? What does it take to state that a company is customer-oriented? The answer lies beneath creating loyal customers but it is easier to say than done.

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