AUTHORS

A few words of advice on omnichannel e-commerce applications18May

A few words of advice on omnichannel e-commerce applications

In a world in which customer channels are continuosly increasing, when every day a new communication platform is added to those that you use to communicate with your customers, the OmniChannel concept is attracting considerable attention in many different circles. This is why I want to give some advice to those who want to utilize the OmniChannel approach to their advantage.

Read More
Major Problem of Insurance Sector: Customer Disloyalty!13July

Major Problem of Insurance Sector: Customer Disloyalty!

As it is almost a valid case in all sectors, being “customer-oriented” is the main topic for insurance companies. The question is, how does a company become customer-oriented? What does it take to state that a company is customer-oriented? The answer lies beneath creating loyal customers but it is easier to say than done.

Read More