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The concept of digital information, which was not included in the dictionaries 30 years ago, has become a huge structure growing exponentially at an incredible pace. Generations Y and Z grew up in this digital environment and they practice it as a part of their daily lives. Obviously, in order to survive...
With the development of artificial intelligence algorithms, the added value they provide to industries has increased significantly in recent years. That's why banking and finance industries are partially obliged to realize the digital transformation due to the increasing threats from next-generation...
Gamification and viral marketing are among the popular marketing strategies of the recent years.
The most widespread and valuable commodity of our time is data. Every single day Google completes around 10 billion searches and therefore produces 2,5 exabytes of data. So how valuable can this data be?
If assumptions and insights are not enough for you, the stats coming from dense researches will tell you why you should start a loyalty program.
You may ask yourself the question “When to launch a loyalty program?” Let’s take a look at the answer together.
We live at time when even the owner of the local corner shop understants, values and inverts in customer loyalty. Here are 6 common myths you need to forget to get the most value out of your customer loyalthy investments.
Retail comes at the forefront of digital transformation where all the traditional chains attached to it are broken. Today, competition has gone beyond the conventional, encompassing online media and its effects are ever increasing day by day.
The Internet world of objects brings about many questions and advantages along with it. Rest is all assured if you are on the industrial side of things. Thanks to its numerous capabilities, the SkywaveloT platform offers you the suitable environment for your much needed digital transformation.
Digital signate has been and still is a hot topic that has been on the current agenda for nearly twenty years in the whole world and our country.
Smart Factories, where machines talk to each other and replace humans in organizing production will make productivity soar to unprecedented levels.
In a world in which customer channels are continuosly increasing, when every day a new communication platform is added to those that you use to communicate with your customers, the OmniChannel concept is attracting considerable attention in many different circles. This is why I want to give some advice...
According to a survey by the Aberdeen Group, gamification improves engagement by 48% and turnover by 36%. Employee engagement and a game-like approach to work strengthens internal communication, leading to consisment increase in sales.
Insurance business is facing rough times due to increasing premiums and high loss ratios yet the savior appears as a new marketing element, gamification. Insurance companies follow the trends with gamification as well as increasing their premium levels through their agency network.
How can applications based on beacon technology make use of data to change the retail sector?
IoT applications can work wonders for retail; It is now possible to design highly efficient processes with these five IoT applications
The IoT can help tou harness the power of big data and optimise your campaigns
e-Commerce customer experience is now more important than ever.
One of the best ways build a long-term relationship with your clients is to use loyalty applications. When combined with brand partnership solutions, whis commonly used relationship management method can significantly improve customer satisfaction and sales volumes.
The first step to showing customers your appreciation is to get to know them
Which would you prefer? To earn one reward point for every $100 dollars of shopping, or to have the ability to pay at a special till without queuing?
As it is almost a valid case in all sectors, being “customer-oriented” is the main topic for insurance companies. The question is, how does a company become customer-oriented? What does it take to state that a company is customer-oriented? The answer lies beneath creating loyal customers but it is easier...
In 2013 NFC is high on the agenda of companies offering corporate integration solutions.
The concept of customer loyalty is made up of many components and its agenda is constantly changing. Its very meaning is changing every day.
All customers will be loyal as long as you recognise their expectations.
The days of identifying clients just by looking at them are gone. Accurate data analysis is the new key to success.