Sales / Marketing

The concept of digital information, which was not included in the dictionaries 30 years ago, has become a huge structure growing exponentially at an incredible pace. Generations Y and Z grew up in this digital environment and they practice it as a part of their daily lives. Obviously, in order to survive...

Gamification and viral marketing are among the popular marketing strategies of the recent years.

The most widespread and valuable commodity of our time is data. Every single day Google completes around 10 billion searches and therefore produces 2,5 exabytes of data. So how valuable can this data be?

You may ask yourself the question “When to launch a loyalty program?” Let’s take a look at the answer together.

In a world in which customer channels are continuosly increasing, when every day a new communication platform is added to those that you use to communicate with your customers, the OmniChannel concept is attracting considerable attention in many different circles. This is why I want to give some advice...

How can applications based on beacon technology make use of data to change the retail sector?

e-Commerce customer experience is now more important than ever.

The first step to showing customers your appreciation is to get to know them

As it is almost a valid case in all sectors, being “customer-oriented” is the main topic for insurance companies. The question is, how does a company become customer-oriented? What does it take to state that a company is customer-oriented? The answer lies beneath creating loyal customers but it is easier...

The concept of customer loyalty is made up of many components and its agenda is constantly changing. Its very meaning is changing every day.

All customers will be loyal as long as you recognise their expectations.

The days of identifying clients just by looking at them are gone. Accurate data analysis is the new key to success.