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One of the core tasks of the infrastructure is to manage program member data efficiently. The module manages all aspects of program member life cycle from registration to rewarding and from profile updating to status management.
In case one customer has multiple loyalty cards under one account, all points can be managed under master loyalty card and each user can have different limits. The owner of the master loyalty card is notified for each transaction per card.
Merchants create added value for customers by offering them additional opportunities to collect points more quickly. Smooth exchange of information between participating merchants is extremely important.
View the top 4 advantages of PayFlex Loyalty
Drive high-value actions by assigning higher value rewards and reward customers more with the products that you want them to purchase.
Rewarding customers more on the products that you want to cross sell and upsell increase wallet share eventually.
Customer Lifetime Value (CLV) measures how valuable the customer is to you now and in the future. Increasing cross-selling and upselling boost the CLV as well.
Increase the value of points earned in stores belonging to partner companies when they are redeemed in their own stores.
PayFlex Loyalty is an effective solution for all banks, retailers and telco operators aiming to grow the number of program members, improve the satisfaction of existing program members and increase profitability.
Retail is the main industry where consumers love being rewarded the most, especially on product purchases. Specifically designed for the retail sector, product-based loyalty rewards program members with points and allows redemption on product purchases again. Since the program is fed by customer purchases, companies can also utilize such information to learn shopping preferences of program members and create personalized campaigns.
Moreover, consumers look for personalized brand experiences in the era of next generation of customer loyalty. Focusing on the level of involvement that consumers have with the brand across channels has become more relevant than focusing on transactions. It is now a big opportunity to deploy loyalty program as a way for consumers to establish an emotional connection with the brand. This is when relationship loyalty comes in where consumers are rewarded for their both financial and non-financial transactions in retail and also in banking and telecom industries.
Relationship loyalty is a concept widely applied in banking and telecom sectors promoting the usage of various channels. For example, online branch is a low-cost channel for banks, where banks minimize operational costs, increase revenue and in return offer more benefits to program members. Therefore, usage of internet banking can be promoted by offering rewards to program members. Some other examples to reward program members in banking for their behaviors and/or interaction with the brand could include, but not limited to:
The other widely deployed area for relationship loyalty is the telecom sector. In a competitively challenged environment, operators reward customers not just for transactions but also for their choices. To exemplify, rewarding can be ruled for, but not limited to:
PayFlex Loyalty Suite offers variaty of solutions for the needs of 3 main sectors
Read more about Loyalty solutions on our blog pages.
Which would you prefer? To earn one reward point for every $100 dollars of shopping or to have the ability to pay at a special till without queuing?
For those of you who are not familiar with omni-channel marketing, it has evolved from multi-channel marketing and it focuses on providing unified customer experience thru online and offline channels.
As it is almost a valid case in all sectors, being "customer-oriented" is the main topic for insurance companies. The question is, how does a company become customer-oriented?
PayFlex Loyalty is easily integrated with mobile, web site, kiosks, points of sale and call centers.
Easy to integrate and powerful SMS interface allows customers to receive offers on their mobile phone. Program admins can easily create SMS messages for customers and send out campaign details to entice them to use your services.
The system enables customer access to real-time point redemption through e-Commerce, websites and portals. Points can be redeemed on the contracted e-commerce sites. The service can inquiry, check and redeem the points. Customer, store and admin portals can be designed according to corporate identity.
POS is one of the main channels in all loyalty systems and PayFlex stands out with its seamless POS integration. It gives admins the ability to track points in all related purchases. Admins can produce reports showing redemptions by store, by day and by terminal.
A multi-channel system allows a call center to improve customer care by providing quality service through any medium. Some companies prefer to integrate their call center department to manage campaigns and program members. PayFlex easily integrates call center for agent visibility with access to loyalty transactions, program member and point information.
With an IVR system, companies can announce their campaigns to program members and members can also easily inquiry a points with the interface.
For some customers, having access to product information may increase future store visits. Kiosks allow program members to conduct various transactions on the built-in portal and they are mainly used to provide information to program members and register themselves to a program.
Mobile is a great channel to access information faster and engage program members. The mobile channel represents an opportunity for companies to drive increased program enrollment among un-enrolled customers. Managing points, redeeming points and receiving mobile alerts are main preferences for loyalty functionality.
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