iNNOVA

PayFlex Loyalty is iNNOVA’s award-winning loyalty solution for financial operations of every kind. The product is a state of art, real-time, multi-channel loyalty system that provides financial institutions, retailers and other businesses with unique insight into the buying behavior of their customers, so they can recognize and reward their customers’ commitment and take a proactive, predictive approach to personalize their shopping experience thus motivating customers to spend more.

• Customizable for different business models
• Online/offline rewarding and redeeming capabilities based on parameters: o Percentage

• Merchant based campaign and promotion messages management
• Dynamic point rewarding and redeeming schemes
• Merchant based customer segmentation
• A variety of transaction channels
• Automatically generated merchant payment file/report
• Detailed reporting within different schemes
• Automatic or manually triggered end of day process

• Point Rewarding and Redeeming: Online point rewarding can be defined for direct sale operations or indirect relational operations. Rewarded points can be redeemed through mobile handset, POS, web portal, e-shopping, IVR, self service terminal, etc. Also, reward points can be used in cross loyalty, gift card or discount applications.
• Instant Discounts and Gift Cards/Coupons: Instant discounts and gift coupons can be generated during a shopping operation by processing the predefined rewarding rules. There are user interfaces, which enable the supervisor to easily change rewarding limits on timely basis or during the campaign period.
• Multiple Loyalty Accounts: In case one customer has multiple loyalty cards under one account, all awarded points can be accumulated under this account. The usability of each card, which is defined under the account, can be limited by the user separately.
• Family Account: The structure of multiple loyalty cards under one account, but there is a master loyalty card. Each loyalty operation of any card is notified to the master loylaty card’s owner.
• Points Transferring: The system can enable customers to transfer points between each other.
• Points Purchasing: In case of insufficient points for desired redemption, the subscriber can purchase loyalty points.
• Sub-Loyalty Schemes: PayFlex Loyalty enables merchants and participating partners to offer their own sub-loyalty schemes to the customers, which can be combined to master loyalty program and operated under the full control of central management.
• Cross-Loyalty Program: The system enables to integrate with other company’s loyalty programs such as loyalty point transfer from GSM account to airline miles program.
• Gift Store Integration: Subscribers can also redeem their points by ordering gifts through e-stores. In that case, PayFlex Loyalty integrates with participating e-store by defining selected product group into the loyalty system and manages point transactions and settlements.
• Customer Segmentation: Merchant and customer relationship can be promoted by effective customer segmentation:

• Campaigns and Promotions Management: PayFlex Loyalty includes an extensive campaigns and promotions module, which enables companies to create time, product, segmentation, etc. based campaigns in minutes. These campaigns and promotions focus on:

• Targets customer satisfaction and loyalty, fully customizable
• Eliminates logistic problems, fully electronic
• Unified system which can provide service from different channels simultaneously
• Extensive transaction information which can be used for customer management and data mining
• A ready infrastructure for future applications
• Competitive advantage

• Eliminates manual operations, easily applicable and manageable solution structure
• Time or requirement based payment definitions
• Ability to define sub-loyalty schemes under main loyalty program

• Convenience and ease of use
• Channel diversity
• Time and location independent rewarding and redeeming options